Webidoo

Webidoo turbocharges Jooice and launches Welpy, the smart marketing assistant for SMEs

Italian digital company Webidoo presents Welpy, the cooperative artificial intelligence that will give new impetus to its present and future projects. A little more than a year after the launch of Jooice, the application that enables the management of all
digital marketing activities in a single hub, Webidoo is focusing on the first AI designed around the needs of SMEs and professionals.

“Today we are launching the first version of Welpy, a real smart assistant that helps companies create new original content and acquire skills in digital marketing through a process of continuous growth and learning,” explains Giovanni Farese, general manager of Webidoo.

“Today we are launching the first version of Welpy, a real smart assistant that helps companies create new original content and acquire skills in digital marketing through a process of continuous growth and learning,” explains Giovanni Farese, general manager of Webidoo.

It is a conversational AI that allows users to dialogue with a virtual digital marketing assistant capable of providing answers to the needs of each SME, both from a strategic and operational perspective.

“Welpy is able to suggest the best marketing strategies an SME can deploy to grow through digital,” Farese says, “and it stands by the side of businesses and professionals to generate content, perform analysis, improve customer relations, and more. We are at the beginning of a great revolution: the fields of application of AI-based technologies are endless, and with Welpy we will finally be able to help even the smallest of companies compete with the big competitors in their respective sectors.”

In the immediate future, the product development road-map includes the integration of generative AI that will enable Welpy to operate in the creative field as well, thus becoming the only marketing assistant an SME needs.

“It opens a new chapter,” Farese continues, “in which SMEs and professionals can advertise products and services with successful campaigns created entirely by artificial intelligence, guaranteeing high performance and unimaginable quality. All in just a few minutes of interaction. Welpy and Jooice together represent a very powerful tool that SMEs can leverage to acquire new customers and grow through the potential of digital.”

With five years of rapid growth accelerated by the launch of Jooice, Webidoo is banking on Welpy as another strategic product with which to drive the company’s development in the coming months. The year 2024 promises to be ambitious and challenging: central will be the development of innovative technology products, the integration of talent, and a business strategy that aims to position the Company as a main player in the industry in the identified target markets.

“From 2017 to the present, we have been working alongside Italian SMEs with the aim of accompanying them in their digital transformation,” Farese concludes. “We have tried to be practical, to understand their needs and put affordable solutions on the ground: today there is a lot of talk about AI and our new challenge is that SMEs and small businesses also take advantage of it and, once again, do not remain excluded and do not lose this competitive advantage for lack of know-how or economic resources. Isn’t it the dream of all of us to have a lamp on our desk with the genie inside to answer all our questions and make our lives easier? Our vision is that everyone can have it. Our mission is for it to be called Welpy.”

About Webidoo SpA

Webidoo, a company specialized in promoting Digital Transformation, was founded in 2017 by the idea of Daniel Rota, Giovanni Farese, and Egidio Murru, three managers united by their passion for digital and new technologies. Webidoo simplifies access to the best technological and digital solutions in both the B2B and B2C sectors. The B2C aspect of Webidoo materializes through Webidoo Store, the phygital Experience Store where people can find the most innovative technological products on the market, also selected as previews. On the other hand, the B2B aspect is expressed through Webidoo Digital Services and Webidoo Farm, which assist businesses, SMEs, and professionals in choosing, implementing, and managing the best technological and digital solutions for business and strategic areas such as Digital Presence, E-Commerce, Digital Advertising, and Social Media. The strong innovative drive of the group is also evident in Webidoo Gaming, the company that takes the business into the world of esports with teams engaged in the most important international championships, catering to businesses by providing entirely new digital opportunities to promote their activities on cutting-edge digital channels, such as Twitch. The company is composed of a team of over 300 individuals, including employees and digital consultants, operating in Italy, Spain, the Balkans, and the USA.

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